Foundations And Trends In Marketing

杂志介绍

Foundations And Trends In Marketing杂志介绍

《Foundations And Trends In Marketing》是一本以English为主的未开放获取国际优秀期刊，中文名称营销基础与趋势，本刊主要出版、报道领域的研究动态以及在该领域取得的各方面的经验和科研成果，介绍该领域有关本专业的最新进展，探讨行业发展的思路和方法，以促进学术信息交流，提高行业发展。该刊已被国际权威数据库SCIE收录，为该领域相关学科的发展起到了良好的推动作用，也得到了本专业人员的广泛认可。该刊最新影响因子为0.5，最新CiteScore 指数为3.4。

英文介绍

Foundations And Trends In Marketing杂志英文介绍

Foundations And Trends In Marketing is committed to providing cutting-edge trends, fundamental theories, and in-depth analysis in the field of marketing for academia and industry. It covers various aspects of marketing, including but not limited to consumer behavior, brand management, marketing strategies, digital marketing, social media marketing, and more. The magazine features high-quality research papers and review articles, typically written by renowned scholars and experts who delve into key issues in the field of marketing, proposing new theoretical perspectives and practical methods. The articles in the magazine have rigorous academic rigor and deep thinking, providing readers with a comprehensive understanding of marketing phenomena. As an authoritative and influential academic journal in the field of marketing, it provides valuable knowledge resources for scholars and industry professionals, and plays an important role in promoting the development and practical application of marketing.