International Journal Of Pharmaceutical And Healthcare Marketing

杂志介绍

International Journal Of Pharmaceutical And Healthcare Marketing杂志介绍

《International Journal Of Pharmaceutical And Healthcare Marketing》是一本以English为主的未开放获取国际优秀期刊，中文名称国际医药和保健营销杂志，本刊主要出版、报道领域的研究动态以及在该领域取得的各方面的经验和科研成果，介绍该领域有关本专业的最新进展，探讨行业发展的思路和方法，以促进学术信息交流，提高行业发展。该刊已被国际权威数据库SCIE收录，为该领域相关学科的发展起到了良好的推动作用，也得到了本专业人员的广泛认可。该刊最新影响因子为1.2，最新CiteScore 指数为3.1。

英文介绍

International Journal Of Pharmaceutical And Healthcare Marketing杂志英文介绍

The International Journal of Pharmaceutical and Healthcare Marketing is an international academic journal dedicated to the field of pharmaceutical and healthcare marketing. This journal is dedicated to publishing research on marketing strategies, consumer behavior, market analysis, brand management, and related policies and regulations for drugs, health products, and medical devices. It provides a platform for academia, industry professionals, and policy makers to share the latest research findings, explore industry trends and challenges.

The characteristic of this journal lies in its interdisciplinary research perspective, which not only focuses on marketing theory, but also emphasizes practical applications and case studies. By publishing high-quality research papers, journals play an important role in promoting academic exchange and practical improvement. The influence of the magazine is reflected in its driving role in research in the fields of pharmaceutical and healthcare marketing, as well as its reference value in academic discussions and policy-making in related areas.