Journal Of The Association For Consumer Research

杂志介绍

Journal Of The Association For Consumer Research杂志介绍

《Journal Of The Association For Consumer Research》是一本以English为主的未开放获取国际优秀期刊，中文名称消费者研究协会期刊，本刊主要出版、报道领域的研究动态以及在该领域取得的各方面的经验和科研成果，介绍该领域有关本专业的最新进展，探讨行业发展的思路和方法，以促进学术信息交流，提高行业发展。该刊已被国际权威数据库SCIE收录，为该领域相关学科的发展起到了良好的推动作用，也得到了本专业人员的广泛认可。该刊最新影响因子为2.1，最新CiteScore 指数为4.6。

英文介绍

Journal Of The Association For Consumer Research杂志英文介绍

Journal of The Association for Consumer Research is an academic journal dedicated to the field of consumer behavior, aiming to promote understanding, analysis, and interpretation of consumer behavior. This magazine covers various aspects of the consumer decision-making process, including cognitive, emotional, and social factors, and how these factors affect consumer purchasing decisions and market interactions. The target readers of the magazine are mainly academic researchers, educators, and industry professionals interested in consumer behavior. It is committed to providing high-quality original research articles for these readers, which typically employ rigorous methodologies and techniques to explore the complexity of consumer behavior. In this way, the magazine helps researchers and practitioners better understand consumers' motivations, attitudes, perceptions, and behavioral patterns.