Journal Of Marketing Analytics

杂志介绍

Journal Of Marketing Analytics杂志介绍

《Journal Of Marketing Analytics》是一本以English为主的未开放获取国际优秀期刊，中文名称市场营销分析杂志，本刊主要出版、报道领域的研究动态以及在该领域取得的各方面的经验和科研成果，介绍该领域有关本专业的最新进展，探讨行业发展的思路和方法，以促进学术信息交流，提高行业发展。该刊已被国际权威数据库SCIE收录，为该领域相关学科的发展起到了良好的推动作用，也得到了本专业人员的广泛认可。该刊最新影响因子为4，最新CiteScore 指数为5.4。

本刊近期中国学者发表的论文主要有：

• Customer feature selection from high-dimensional bank direct marketing data for uplift modeling

  Author: Hu, Jinping

英文介绍

Journal Of Marketing Analytics杂志英文介绍

data Has Become The New Ore In Today’s Knowledge Economy. However, Merely Storing And Reporting Are Not Enough To Thrive In Today’s Increasingly Competitive Markets. What Is Called For Is The Ability To Make Sense Of All These Oceans Of Data, And To Apply Those Insights To The Way Companies Approach Their Markets, Adjust To Changing Market Conditions, And Respond To New Competitors.marketing Analytics Lies At The Heart Of This Contemporary Wave Of Data Driven Decision-making. Companies Can No Longer Survive When They Rely On Gut Instinct To Make Decisions. Strategic Leverage Of Data Is One Of The Few Remaining Sources Of Sustainable Competitive Advantage. New Products Can Be Copied Faster Than Ever Before. Staff Are Becoming Less Loyal As Well As More Mobile, And Business Centers Themselves Are Moving Across The Globe In A World That Is Getting Flatter And Flatter.the journal Of Marketing Analytics brings Together Applied Research And Practice Papers In This Blossoming Field. A Unique Blend Of Applied Academic Research, Combined With Insights From Commercial Best Practices Makes The journal Of Marketing Analytics a Perfect Companion For Academics And Practitioners Alike. Academics Can Stay In Touch With The Latest Developments In This Field. Marketing Analytics Professionals Can Read About The Latest Trends, And Cutting Edge Academic Research In This Discipline.the journal Of Marketing Analytics will Feature Applied Research Papers On Topics Like Targeting, Segmentation, Big Data, Customer Loyalty And Lifecycle Management, Cross-selling, Crm, Data Quality Management, Multi-channel Marketing, And Marketing Strategy.the journal Of Marketing Analytics aims To Combine The Rigor Of Carefully Controlled Scientific Research Methods With Applicability Of Real World Case Studies. Our Double Blind Review Process Ensures That Papers Are Selected On Their Content And Merits Alone, Selecting The Best Possible Papers In This Field.