Place Branding And Public Diplomacy

杂志介绍

Place Branding And Public Diplomacy杂志介绍

《Place Branding And Public Diplomacy》是一本以English为主的未开放获取国际优秀期刊，中文名称地方品牌与公共外交，本刊主要出版、报道领域的研究动态以及在该领域取得的各方面的经验和科研成果，介绍该领域有关本专业的最新进展，探讨行业发展的思路和方法，以促进学术信息交流，提高行业发展。该刊已被国际权威数据库SCIE收录，为该领域相关学科的发展起到了良好的推动作用，也得到了本专业人员的广泛认可。该刊最新影响因子为1.9，最新CiteScore 指数为3.8。

本刊近期中国学者发表的论文主要有：

• Generational homogeneity and heterogeneity in city image perception: an explorative study of Guangzhou

  Author: Wang, Dian; Zhang, Bowen; Wu, Yingying; Zhang, Xinwen

英文介绍

Place Branding And Public Diplomacy杂志英文介绍

Place Branding And Public Diplomacy is a pioneering journal and the first to focus on this rapidly growing field. Its scope and influence are global and impartial. Its main objective is to broaden the understanding of the nature, purpose, and benefits of local branding and public diplomacy, and to demonstrate how local branding and public diplomacy strategies can be implemented in practice. Local branding is the practice of applying brand strategy and other technologies and disciplines (some derived from business practices, while others are newly developed) to the economic, social, political, and cultural development of cities, regions, and countries. Public diplomacy is the process by which an international actor (usually but not exclusively a country) implements foreign policy by engaging with foreign audiences.