Journal Of Nonprofit & Public Sector Marketing

杂志介绍

Journal Of Nonprofit & Public Sector Marketing杂志介绍

《Journal Of Nonprofit & Public Sector Marketing》是一本以English为主的未开放获取国际优秀期刊，中文名称非营利及公共部门营销杂志，本刊主要出版、报道领域的研究动态以及在该领域取得的各方面的经验和科研成果，介绍该领域有关本专业的最新进展，探讨行业发展的思路和方法，以促进学术信息交流，提高行业发展。该刊已被国际权威数据库SCIE收录，为该领域相关学科的发展起到了良好的推动作用，也得到了本专业人员的广泛认可。该刊最新影响因子为1.3，最新CiteScore 指数为3.9。

英文介绍

Journal Of Nonprofit & Public Sector Marketing杂志英文介绍

Journal of Non Profit&Public Sector Marketing is an academic journal dedicated to the field of non-profit organization and public sector marketing, aiming to provide a platform for scholars, practitioners, and policy makers to exchange and share theories, practices, and strategies related to non-profit organization and public sector marketing. By publishing original research, case studies, literature reviews, and review articles, the magazine is committed to promoting the development and application of non-profit organizations and public sector marketing. The magazine covers multiple topics, including marketing strategies for non-profit organizations, marketing management for the public sector, social marketing, political marketing, health and education marketing, and more. These themes reflect the challenges and opportunities faced by non-profit organizations and the public sector in achieving their missions and goals. The magazine encourages authors to adopt interdisciplinary research methods, combining quantitative and qualitative research, to gain a more comprehensive understanding of the complexity of marketing for non-profit organizations and the public sector.