Journal Of Brand Management

杂志介绍

Journal Of Brand Management杂志介绍

《Journal Of Brand Management》是一本以English为主的未开放获取国际优秀期刊，中文名称品牌管理杂志，本刊主要出版、报道管理学-BUSINESS领域的研究动态以及在该领域取得的各方面的经验和科研成果，介绍该领域有关本专业的最新进展，探讨行业发展的思路和方法，以促进学术信息交流，提高行业发展。该刊已被国际权威数据库SCIE、SSCI收录，为该领域相关学科的发展起到了良好的推动作用，也得到了本专业人员的广泛认可。该刊最新影响因子为4，最新CiteScore 指数为8.8。

本刊近期中国学者发表的论文主要有：

• Al service impacts on brand image and customer equity: empirical evidence from China

  Author: Yuan, Chunlin; Wang, Shuman; Liu, Yue

• Brand stigmatization: how do new brand users influence original brand users?

  Author: Yang, Defeng; Lei, Xi; Hu, Liang; Sun, Yu; Yang, Xiaodan

• Effects of brand community social responsibility: roles of collective self-esteem and altruism

  Author: Zhou, Zhimin; Wang, Yucheng; Zheng, Yaqin; Liu, Shixiong

• Does the impact of corporate brand name changes differ between online and offline channels? The case of McDonald's China

  Author: Tan, Xiongkai; Zhang, Sha; Zhao, Hong

英文介绍

Journal Of Brand Management杂志英文介绍

The Journal publishes original and insightful peer-reviewed articles as well as industry-based case studies, plus invited expert commentaries and editorials which rigorously consider:models and theories effectively used in brand management research and practicehow the world's leading companies are managing their brandsthe latest thinking, techniques and initiatives used by agencies and consultantscurrent case studies which explore leading organisations' practical experiences, the problems faced and the lessons learnedapplied research from leading business schools, research institutes and universitiesIf after reading the aims and scope you consider your article potentially relevant you may submit your work for consideration as per the normal process. The Journal Editors do not ordinarily discuss potential suitability of articles prior to submission.The Journal also regularly publishes themed special issues and is essential reading for brand strategists in both private and public sector organisations, and academics in universities and business schools - including:Professors and LecturersMaster, MBA and PhD studentsBrand ResearchersMarketing and Branding ConsultantsHeads of Branding, Brand Directors and ManagersMarketing DirectorsBusiness Development ManagersHeads of Corporate CommunicationsCEOs and Managing DirectorsAgency DirectorsPlanning Directors and Strategic PlannersIP Lawyers and Patent AttorneysTopics covered include, but are not limited to:Online or Digital Branding