Journal Of Consumer Research

杂志介绍

Journal Of Consumer Research杂志介绍

《Journal Of Consumer Research》是一本以English为主的未开放获取国际优秀期刊，中文名称消费者研究杂志，本刊主要出版、报道管理学-BUSINESS领域的研究动态以及在该领域取得的各方面的经验和科研成果，介绍该领域有关本专业的最新进展，探讨行业发展的思路和方法，以促进学术信息交流，提高行业发展。该刊已被国际权威数据库SCIE、SSCI收录，为该领域相关学科的发展起到了良好的推动作用，也得到了本专业人员的广泛认可。该刊最新影响因子为5.7，最新CiteScore 指数为12。

本刊近期中国学者发表的论文主要有：

• L'Art Pour l'Art: Experiencing Art Reduces the Desire for Luxury Goods

  Author: WANG, Y. A. J. I. N.; XU, A. L. I. S. O. N. J. I. N. G.; ZHANG, Y. I. N. G.

• When Products Come Alive: Interpersonal Communication Norms Induce Positive Word of Mouth for Anthropomorphized Products

  Author: Chen, Fangyuan; Sengupta, Jaideep; Zheng, Jianqing (Frank)

• Rejections Are More Contagious than Choices: How Another's Decisions Shape Our Own

  Author: Nan, Lana Xianglan; Park, Sang Kyu; Yang, Yang

• Cyclical Time Is Greener: The Impact of Temporal Perspective on Pro-Environmental Behavior

  Author: Xu, Lan; Zhao, Shuangshuang; Cotte, June; Cui, Nan

英文介绍

Journal Of Consumer Research杂志英文介绍

Founded in 1974, the Journal of Consumer Research publishes scholarly research that describes and explains consumer behavior. Empirical, theoretical, and methodological articles spanning fields such as psychology, marketing, sociology, economics, communications, and anthropology are featured in this interdisciplinary journal. The primary thrust of JCR is academic, rather than managerial, with topics ranging from micro-level processes (such as brand choice) to more macro-level issues (such as the development of materialistic values).