Psychology & Marketing

杂志介绍

Psychology & Marketing杂志介绍

《Psychology & Marketing》是一本以English为主的未开放获取国际优秀期刊，中文名称心理学与营销，本刊主要出版、报道管理学-PSYCHOLOGY, APPLIED领域的研究动态以及在该领域取得的各方面的经验和科研成果，介绍该领域有关本专业的最新进展，探讨行业发展的思路和方法，以促进学术信息交流，提高行业发展。该刊已被国际权威数据库SCIE、SSCI收录，为该领域相关学科的发展起到了良好的推动作用，也得到了本专业人员的广泛认可。该刊最新影响因子为8.9，最新CiteScore 指数为12.1。

本刊近期中国学者发表的论文主要有：

• I want to remember: Preference for visual intensity in sentimental purchases

  Author: Huang, Jiexian (Chloe); Xu, Fei (Katie); Jiang, Yuwei

• How companies use typeface design to engage consumers in charitable activities

  Author: Chu, Xing-Yu (Marcos); Tok, Dickson; Zhou, Xiaoyu; Chen, Xi

• Enjoyment or autonomy? The interactive effect of brand ritual and brand personality on consumer purchase

  Author: Ran, Yaxuan; Wan, Echo Wen

• The impact of childhood environments on the sunk-cost fallacy

  Author: Jhang, Jihoon; Lee, Daniel Chaein; Park, Jooyoung; Lee, Jaehoon; Kim, Jungkeun

英文介绍

Psychology & Marketing杂志英文介绍

Psychology & Marketing (P&M) publishes original research articles, reviews and notes dealing with the application of psychological theories and techniques to marketing. As an interdisciplinary journal, P&M encourages courageous and bold new ideas, focusing on contribution. P&M fosters the exploration of online and offline marketing phenomena spanning the entire spectrum of products (goods & services), price, promotion (advertising, publicity, public relations, and selling), place (channels and distribution), and politics (public opinion, law, and ethics), all revolving around the individual and collective psyche of consumers. P&M requires a research design with a high standard of methodological transparency. Manuscripts may be conceptual or empirical in nature, and feature quantitative and/or qualitative analysis with well-illustrated tables, figures, and supportive material to enhance readers’ readability. P&M expects manuscripts to present research with no fatal methodological flaws, and with generalizable findings that go beyond a single cross-sectional study measuring self-reported behavioral intentions.