European Journal Of Marketing

杂志介绍

European Journal Of Marketing杂志介绍

《European Journal Of Marketing》是一本以Multi-Language为主的未开放获取国际优秀期刊，中文名称欧洲市场营销杂志，本刊主要出版、报道管理学-BUSINESS领域的研究动态以及在该领域取得的各方面的经验和科研成果，介绍该领域有关本专业的最新进展，探讨行业发展的思路和方法，以促进学术信息交流，提高行业发展。该刊已被国际权威数据库SCIE、SSCI收录，为该领域相关学科的发展起到了良好的推动作用，也得到了本专业人员的广泛认可。该刊最新影响因子为3.7，最新CiteScore 指数为6.9。

本刊近期中国学者发表的论文主要有：

• Intermediate-level outside-in marketing capabilities, technological innovation, and management innovation

  Author: Han, Chen; Liu, Jiahui; Zhang, Shuman; Nielsen, Bo Bernhard

• Greenfluencers as agents of social change: the effectiveness of sponsored messages in driving sustainable consumption

  Author: Kapoor, Payal S. S.; Balaji, M. S.; Jiang, Yangyang

• The interplay of contracts and trust: untangling between- and within-dyad effects

  Author: Wang, Liwen; Jin, Jason Lu; Yang, Defeng

• Diffusion between groups: the influence of social brokers on content adoption in social networks

  Author: Yang, Zhi; Yang, Cai; Lu, Chongyu; Wang, Feng; Zhou, Wei

英文介绍

European Journal Of Marketing杂志英文介绍

The EJM offers unparalleled insights on new research, current practice and future trends so that practitioners and academics can gain a useful overview of marketing activity and apply that knowledge to develop appropriate strategies.It not only publishes original research papers from around the world, but also regularly releases special topics to delve into hot issues in marketing. As an academic journal with profound influence on the field of marketing, it has made important contributions to promoting the development of marketing theory and innovation in practice.