Journal Of Product And Brand Management

杂志介绍

Journal Of Product And Brand Management杂志介绍

《Journal Of Product And Brand Management》是一本以English为主的未开放获取国际优秀期刊，中文名称产品与品牌管理杂志，本刊主要出版、报道管理学-BUSINESS领域的研究动态以及在该领域取得的各方面的经验和科研成果，介绍该领域有关本专业的最新进展，探讨行业发展的思路和方法，以促进学术信息交流，提高行业发展。该刊已被国际权威数据库SCIE、SSCI收录，为该领域相关学科的发展起到了良好的推动作用，也得到了本专业人员的广泛认可。该刊最新影响因子为5.2，最新CiteScore 指数为10.9。

本刊近期中国学者发表的论文主要有：

• Understanding damage to and reparation of brand trust: a closer look at image congruity in the context of negative publicity

  Author: Tong, Zelin; Feng, Jingdan; Liu, Fang

• Role of corporate social responsibility authenticity in developing perceived brand loyalty: a consumer perceptions paradigm

  Author: Safeer, Asif Ali; Liu, Hancheng

• Take heed of those you reject: a candidate's view of employer reputation

  Author: Chen, Shuai; Wang, Weiwen; Zhou, Juan; Zhang, Shuyue; Ge, Anqi; Feng, Juan; Zhou, Yun

• Does perceived risk influence the intention to purchase second-hand clothing? A multigroup analysis of SHC consumers versus non-SHC consumers

  Author: Koay, Kian Yeik; Cheah, Chee Wei; Lom, Hui Shan

英文介绍

Journal Of Product And Brand Management杂志英文介绍

The Journal of Product and Brand Management is a peer-reviewed academic journal that focuses on research in product and brand management. It provides an international platform for exchanging the latest theories and practical research on product and service brand management. This magazine covers a range of topics and aims to provide a platform for scholars, researchers, students, and industry practitioners to share the latest research findings, perspectives, and experiences. This magazine not only focuses on theoretical research, but also on practical applications. Therefore, it is very helpful for those who wish to understand how to apply theory to practical problems. As a magazine with a profound impact on the field of product and brand management, it allows scholars and practitioners from around the world to share their research findings and experiences, thereby promoting the development and progress of this field.