International Journal Of Consumer Studies

杂志介绍

International Journal Of Consumer Studies杂志介绍

《International Journal Of Consumer Studies》是一本以English为主的未开放获取国际优秀期刊，中文名称国际消费者研究杂志，本刊主要出版、报道管理学-BUSINESS领域的研究动态以及在该领域取得的各方面的经验和科研成果，介绍该领域有关本专业的最新进展，探讨行业发展的思路和方法，以促进学术信息交流，提高行业发展。该刊已被国际权威数据库SCIE、SSCI收录，为该领域相关学科的发展起到了良好的推动作用，也得到了本专业人员的广泛认可。该刊最新影响因子为8.6，最新CiteScore 指数为13.6。

本刊近期中国学者发表的论文主要有：

• Why do consumers prefer a hometown geographical indication brand? Exploring the role of consumer identification with the brand and psychological ownership

  Author: Zhang, Gangren; Wang, Cheng Lu; Liu, Jiaojiao; Zhou, Liying

• Disentangling the impact of temperature on consumers' attitudes toward nostalgic advertising

  Author: Yang, Qiang; Lin, Yanqing; Li, Hongxiu; Huo, Jiale

• To use or not use: Understanding Chinese consumers' intention toward serving chopsticks

  Author: Chen, Qian; Huang, Rong; Zhang, Aiping; Guo, Yingzhi

• The effectiveness of information interventions to improve domestic food safety among rural consumers

  Author: Zhang, Meng; Lu, Xi; Bai, Junfei

英文介绍

International Journal Of Consumer Studies杂志英文介绍

The International Journal of Consumer Studies is an international academic journal dedicated to consumer research, aimed at providing a platform for scholars, researchers, and practitioners worldwide to share and discuss consumer behavior, consumer culture, and consumer policies. The content of this journal covers various aspects of consumer research, including consumer behavior, consumer policies, consumer satisfaction, consumer decision-making processes, and consumer social and cultural influences. The goal of the journal is to promote the theoretical and practical development of consumer research, enhance consumer well-being, and promote fair and sustainable consumption patterns. This magazine not only provides in-depth academic research, but also offers insights and solutions to practical problems, which is of great value for understanding and improving consumers' quality of life.