Journal Of Business-to-business Marketing

杂志介绍

Journal Of Business-to-business Marketing杂志介绍

《Journal Of Business-to-business Marketing》是一本以English为主的未开放获取国际优秀期刊，中文名称企业对企业营销杂志，本刊主要出版、报道管理学-BUSINESS领域的研究动态以及在该领域取得的各方面的经验和科研成果，介绍该领域有关本专业的最新进展，探讨行业发展的思路和方法，以促进学术信息交流，提高行业发展。该刊已被国际权威数据库SCIE、SSCI收录，为该领域相关学科的发展起到了良好的推动作用，也得到了本专业人员的广泛认可。该刊最新影响因子为2，最新CiteScore 指数为2.2。

英文介绍

Journal Of Business-to-business Marketing杂志英文介绍

This book first introduces the basic concept of business marketing, which is how companies can use market research, product positioning, channel selection, promotional strategies, and other means to push products or services to target markets, in order to meet customer needs and achieve enterprise value. On this basis, this book further analyzes the uniqueness and complexity of business to business (B2B) marketing, including the characteristics of target customer groups, differences in purchasing behavior, and targeted marketing strategies.

In order to respond to market changes and the needs of enterprise development, this book also elaborates in detail on the application of emerging marketing methods such as digital marketing, content marketing, and social media marketing in the B2B field, as well as how to use advanced technologies such as big data and artificial intelligence to improve marketing efficiency and effectiveness. Meanwhile, this book We also pay attention to the importance of business ethics and social responsibility in the marketing process, emphasizing that while pursuing economic benefits, enterprises should also pay attention to social benefits and environmental protection.