变化多端范文

导语：如何才能写好一篇变化多端，这就需要搜集整理更多的资料和文献，欢迎阅读由公务员之家整理的十篇范文，供你借鉴。

篇1

云，像仙女美丽的纱衣，像凤凰在天上留下的足迹，更像是天空给大地的信。

天空就像巨大的画板，而漂浮在天空中的云，就像天空美丽的图案。有时它会把云画成几只小白兔。有一只“小白兔”一会儿去和伙伴们到“胡萝卜”地里偷吃胡萝卜，一会儿去和伙伴们一起散步，看上去愉快极了。不好，远处有一只“大灰狼”飘来了，小白兔赶紧逃到了白雪皑皑的雪山上，这真是只机灵的小白兔。

有时天空也会把云变成美丽的花仙子。瞧，“花仙子”在干什么呢？原来她正挎着自己的小花篮到远处采花。啊，远处的花可真多！有玫瑰花、百合花、杜鹃花、桃花、杏花……

傍晚，彩霞姐姐来了，云娃娃被染成了彩色。这时的云更美了。它披上了美丽的彩霞衣，变成了魔术师，一场精彩的魔术就要开始了。云分散开，变成了几只彩色的鸟儿，它围绕在太阳旁进行最后的表演。天空是它的舞台，太阳是它唯一的观众。

云，是变化多端的。你们喜欢这样可爱的云吗？

篇2

Rainstorm: it generally refers to the heavy rainfall. According to the regulations of China Meteorological Department:

1、1小时内的雨量为16毫米或以上的雨；

1. Rainfall of 16 mm or more in one hour;

2、24小时内的雨量为50毫米或以上的雨。

2. Rainfall within 24 hours is 50 mm or more.

暴雨具有“集中性”和“强度大”的特征，出现时雨势倾盆，短时内会造成洼地积水，径流陡增，河水猛涨等现象，是一种严重的灾害性天气。由于我国季风明显，全年雨量多集中在5-9月，因此次期间被定为“汛期”。“汛期”是气象部门预报服务工作中最紧张、最关键的时段。

The rainstorm has the characteristics of "concentration" and "intensity". When it appears, the rain will pour down. In a short time, it will cause water accumulation in the depression, the runoff will increase abruptly, and the river water will rise sharply. It is a kind of severe disastrous weather. Because of the obvious monsoon in China, most of the annual rainfall is from May to September, so the next period is defined as "flood season". "Flood season" is the most tense and critical period in the forecast service of meteorological department.

在我国暴雨形成的灾害也非常多。如：

There are many disasters caused by rainstorm in China. Such as:

1、2004年7月10日，北京遭遇特大暴雨的袭击，造成城区内大部分道路积水，交通几乎陷入全面瘫痪状态。

1. On July 10, 2004, Beijing was hit by a heavy rainstorm, which caused most of the roads in the urban area to accumulate water and almost completely paralyzed the traffic.

2、房山区银狐洞景区，公路冲成乱石沟。一场持续近6小时的暴雨将房山区银狐洞景区一条长约2公里的路面完全冲垮。路基也被雨水冲成一条乱石沟，水有半米多深，水流湍急。山上的三个村子、五个煤窑交通运输全部中断。

2. Fangshan District Yinhu Cave Scenic Area, the road into a ravine. A rainstorm lasting nearly 6 hours completely destroyed a 2-kilometer road in Yinhu Cave Scenic Area of Fangshan District. The roadbed is also washed into a ravine by rainwater. The water is more than half a meter deep and the current is turbulent. The transportation of three villages and five coal mines on the mountain was all interrupted.

3、2004年07月，台风带来的持续暴雨，致使台湾中南部地区多处发生泥石流和山洪，当地灾情加重。造成21人死亡、9人失踪，农业灾害总损失超过23亿元台币。渔业设施损失超过7000万元台币。洪灾造成中南部地区21万户居民停电，经抢修，至4日深夜尚有1。3万余户停电，其中8000余户因道路塌方及桥梁断裂而无法进行抢修。供水方面，未恢复正常供水的有20万户。洪灾造成中南部地区公路塌方94处，尚有50处没有抢修开通。铁路部分路段因路基受损停驶。

3. In July 2004, the continuous rainstorm brought by typhoon resulted in mudslides and torrential floods in many places in central and southern Taiwan, which aggravated the local disaster. 21 people died and 9 people were missing, and the total loss of agricultural disasters exceeded NT $2.3 billion. The loss of fishery facilities is more than NT $70 million. The flood caused blackouts to 210000 households in the central and southern regions. After emergency repair, there were still 1 households in the middle of the night of April 4. More than 30000 households were out of power, of which more than 8000 households were unable to repair due to road collapse and Bridge fracture. In terms of water supply, 200000 households did not resume normal water supply. The flood caused 94 road collapses in the central and southern regions, and there were 50 that were not repaired and opened. Some sections of the railway were stopped due to Subgrade damage.

4、雨灾给伊犁州直造成严重损失。2004年7月18日—20日，伊犁州直境内突降暴雨（降雨量103毫米），导致22万人受灾，农作物受灾面积32449公倾，绝收面积15414公倾，死亡大小牲畜268头（只），倒塌民房3596户6816间；形成危房13508户25423间，漏雨房屋67246间，共造成经济损失6385万元（其中农业损失942万元）。11月1日至3日降雨持续三天，居民住房普遍漏雨，有相当数量的房屋已成危房。据统计：州直10308户41233人受灾，倒塌房屋3344间，有15430间民宅漏雨、裂缝变成危房倒塌棚圈368座，此次灾害造成经济损失1871万元。

4. The rain disaster caused serious losses to Yili Prefecture. From July 18 to 20, 2004, a sudden rainstorm (rainfall of 103mm) occurred in Yili Prefecture, which affected 220000 people. The affected area of crops was 32449 cm, the total area of crops was 15414 cm, 268 livestock (animals) died, and 6816 houses collapsed in 3596 households. There were 13508 households with 25423 dangerous houses and 67246 leaking houses, resulting in a total economic loss of 63.85 million yuan (including 9.42 million yuan of agricultural losses) ) From November 1 to 3, the rainfall lasted for three days, and the residents' houses were generally leaky. A considerable number of houses had become dilapidated. According to statistics: there were 41233 people in 10308 households directly under the State Council, 3344 houses collapsed, and there were 15430 houses leaking rain and cracks, which turned into 368 dilapidated houses and collapsed sheds. The economic loss caused by the disaster was 18.71 million yuan.

5、04年09月，四川省，发生在川东、川北地区的暴雨灾害，已造成19人死亡，21人失踪，40人重伤。24小时降雨量达253．2毫米，江河水位陡涨，并引发山洪暴发及多处泥石流、山体滑坡，目前全县有60个乡镇、101万人受灾。因灾死亡6人，失踪7人，重伤37人。直接经济损失1．56亿元。

5. In September 2004, the rainstorm disaster in the East and north of Sichuan Province caused 19 deaths, 21 missing and 40 seriously injured. The 24-hour rainfall reached 253.2mm, the water level of the river rose sharply, and triggered flash floods and a number of debris flows and landslides. At present, there are 60 towns and 1.01 million people affected in the county. Six people died, seven were missing and 37 were seriously injured. The direct economic loss is 156 million yuan.

6、广东省，西江、北江、珠三角高水位运行状态还将持续数日，暴雨浸泡多日江河湖库，排水后，水灾造成广东54人死亡24亿元损失。

6. In Guangdong Province, the high water level operation of Xijiang River, Beijiang River and Pearl River Delta will continue for several days, with torrential rain soaking rivers, lakes and reservoirs for many days. After drainage, the flood caused 54 deaths in Guangdong Province, with a loss of 2.4 billion yuan.

7、2004年4月湖南衡阳市城区及衡阳县、衡南县突遭暴风雨袭击，风力最大达9级，最大风速达23米/秒。百年古树连根拔起，瓦片乱飞，冰雹足有半个拳头大，街道广告牌被暴风卷起后訇然倒地。此次暴风雨灾害已造成7人死亡，207人受伤。倒塌房屋2430间，其中居民住房1800间，700户农民无家可归。灾区22条高压电全部瘫痪，衡阳县全境停电。农作物受灾面积达1106公顷，其中农作物绝收面积366。9公倾，受灾人口约40万。

7. In April 2004, Hengyang City, Hengyang County and Hengnan County in Hunan Province were hit by a storm. The maximum wind speed reached 9 levels and 23 m / s. Hundreds of years old trees were uprooted, tiles were flying in disorder, hailstones were half a fist big, street billboards were blown up by the storm and then fell to the ground. Seven people have been killed and 207 injured in the storm. There were 2430 collapsed houses, 1800 of which were residential houses, and 700 farmers were homeless. 22 high-voltage power stations in the disaster area were all paralyzed, and power was cut off throughout Hengyang County. The affected area of crops is 1106 hectares, of which 366 are in total crop yield. The affected population is about 400000.

8、05年6月中旬以来台湾南部地区遭遇强降雨，已造成农业损失逾21．77亿元，创下了台湾农业雨害损失金额的最高纪录。。。

8. Since mid June 2005, heavy rainfall in southern Taiwan has caused more than 2.177 billion yuan of agricultural losses, setting a record for the amount of agricultural rain damage in Taiwan...

雨多还带来许多的山泥倾泻：

More rain also brings a lot of Landslides:

1、2005年08月，香港广泛地区持续下大雨。至少二十四宗水浸、二十宗山泥倾泻和三十宗大树倒塌的报告。大屿山交通受山泥倾泻影响，严重受阻。受到连场暴雨的影响，大屿山多处山泥倾泻。大屿山两条主要干道，路面受到多处山泥泻影响需要封闭。二百多名游客在大屿山昂平天坛大佛游览后，被大雨所困。有的地方还水浸，水深一米多。还发生撞车事故，1人受伤。

1. In August 2005, heavy rain continued in a wide area of Hong Kong. At least 24 reports of flooding, 20 reports of landslides and 30 reports of tree collapse. Traffic in Lantau is severely hampered by landslides. Under the influence of continuous rainstorms, many landslides occurred in Lantau. There are two main roads on Lantau Island. The road surface needs to be closed due to many landslides. More than 200 tourists were trapped by heavy rain after visiting the temple of heaven Buddha in angping, Lantau. Some places are still flooded, with a depth of more than one meter. There was also a car crash and one person was injured.

2、印度金融都市孟买连续两日受热带暴风雨的袭击，六十余人死于暴风雨引致的山泥倾泻和洪水泛滥。大多数孟买死者是山边棚户区的居民，很多人是全家同遭活埋。暴雨造成一些地方交通受阻，电力供应和通讯联络中断。孟买市一千二百万人口中，有六成居住在贫民区。孟买市的学校均已停课，校园被用作临时避难所，收容无家可归的灾民。

2. Mumbai, the financial city of India, has been hit by tropical storms for two consecutive days. More than 60 people have been killed by landslides and floods caused by the storms. Most of Mumbai's dead were residents of shantytowns on the mountain side, many of whom were buried alive with their families. The heavy rain caused traffic jams in some places and disrupted power supply and communication. Sixty percent of Mumbai's 12 million people live in slums. Schools in Mumbai have been closed and campuses have been used as temporary shelters for homeless people.

3、2003年12月，菲律宾中部及南部的暴雨及山泥倾泻，死亡人数已经增加到至少151人，多人仍然失踪。地天气持续恶劣，道路受阻，电力供应和对外通讯中断，令救援工作非常困难，不少灾民就徒手挖掘，搜索失踪的家人。

3. In December 2003, heavy rains and landslides in the central and southern Philippines increased the death toll to at least 151, many still missing. The weather continues to be bad, roads are blocked, power supply and external communication are interrupted, which makes the rescue work very difficult. Many victims excavate and search the missing family members by hand.

雨少也会造成旱灾：

Less rain can also cause drought:

干旱：干旱是一种长期无雨或少雨，使土壤水分不足、作物水分平衡遭到破坏而减产的农业气象灾害，也是我国最严重的气象灾害。如果干旱还伴随着破坏性的人类活动，则会引起一系列更为严重的环境恶化问题，在我国主要表现为3个方面：一是干旱引起水资源持续减少，水危机日益突出；二是湖泊水位因干旱而降低，水面缩小甚至干涸；三是干旱导致沙漠化土地明显扩展。

Drought: drought is a kind of agricultural meteorological disaster without rain or little rain for a long time, which leads to the shortage of soil water and the destruction of crop water balance and the reduction of production. It is also the most serious meteorological disaster in China. If the drought is accompanied by destructive human activities, it will cause a series of more serious environmental degradation problems, which are mainly manifested in three aspects in China: first, the water resources continue to decrease due to drought, and the water crisis is increasingly prominent; second, the water level of the lake decreases due to drought, and the water surface shrinks or even dries up; third, the drought leads to the obvious expansion of desertified land.

1、03年非洲大部分地区遭到了百年不遇的大旱灾。36个国家约1。5亿人口面临饥饿的威胁。仅1983年就有1600万人死于饥饿和与营养不良有关的疾病。

1. In 2003, most parts of Africa suffered from the worst drought in a century. About one in 36 countries. 500 million people are threatened by hunger. In 1983 alone, 16 million people died of hunger and malnutrition related diseases.

2、2004年2月，江西遭遇150年来最大的旱灾，连续一星期森林火险等级高达五级。2月中旬以来，江西天气连晴，气温显着偏高，持续的高温造成江西各地火险等级居高不下，火灾频繁发生。

2. In February 2004, Jiangxi suffered the biggest drought in 150 years, and the forest fire risk level reached five levels for a week in a row. Since the middle of February, the weather in Jiangxi has been continuously sunny, and the temperature is significantly higher. The continuous high temperature has caused high fire risk levels and frequent fires in Jiangxi.

3、2005年08月，受降雨严重偏少影响，自六月中旬开始，湖南湘西自治州出现旱情。随着晴热高温天气持续近二个月，该州旱情进一步加剧。该州有二百一十八个乡镇、二千五百多个村、一百八十六万人口受灾，近二百四十万亩农作物和果林因旱受灾，直接经济损失高达十一亿多元。持续旱灾还造成该州部分地区农作物绝收和居民饮水困难。在受灾严重的古丈县断龙山乡，四千五百亩水稻因灾绝收。受持续旱灾影响，七百多人口出现饮水困难。

3. In August 2005, due to the severe rainfall, there was a drought in Xiangxi Autonomous Prefecture of Hunan Province since the middle of June. With the hot and sunny weather lasting for nearly two months, the state's drought intensified. There are 218 townships, more than 25000 villages and 1.86 million people affected in the prefecture. Nearly 2.4 million mu of crops and fruit trees are affected by drought, with a direct economic loss of more than 1.1 billion yuan. The persistent drought has also resulted in crop failures and water problems for residents in parts of the state. In duanlongshan township of Guzhang County, which was seriously affected by the disaster, 4500 mu of rice was wiped out by the disaster. Affected by the continuous drought, more than 700 people have difficulty drinking water.

4、2003年3月，内蒙古又遭受春夏连旱。干旱最严重的赤峰市、锡林郭勒盟持续干旱达380天，是1957年有气象记载以来从未有过的。严重的干旱使内蒙古部分地区粮食严重减产。全区有4000多万亩农作物受灾，占总播面积的65%，其中因旱未播面积480万亩，播后未出苗的280万亩，减产三至五成的1500万亩。再加上调整种植结构减少粮田面积约500万亩，因此，粮食减产已成定局。特大干旱使全区畜牧业损失严重。严重的旱灾还给农牧民生产生活造成严重困难。全区有211万人发生饮水困难。全区不同程度缺粮人口达500万人，缺粮总数达10亿公斤。严重的旱灾还对以后的农牧业生产，造成较大影响。

4. In March 2003, Inner Mongolia suffered from continuous drought in spring and summer. Chifeng City and Xilin Gol League, the most arid City, suffered from a continuous drought of 380 days, which was never recorded since 1957. The serious drought has seriously reduced the grain production in some areas of Inner Mongolia. There are more than 40 million mu of crops affected in the whole area, accounting for 65% of the total sown area, of which 4.8 million mu is not sown due to drought, 2.8 million mu is not seeded after sowing, and 15 million mu is cut by 30-50%. In addition, the adjustment of planting structure reduces the area of grain fields by about 5 million mu, so the reduction of grain production has become a foregone conclusion. The serious drought caused serious loss of animal husbandry in the whole region. The serious drought also caused serious difficulties to the production and life of farmers and herdsmen. There are 2.11 million people in the region who have difficulty drinking water. There are 5 million people who lack food in different degrees in the whole region, and the total amount of food shortage is 1 billion kg. The serious drought also has a great impact on the later production of agriculture and animal husbandry.

“大雨大灾，小雨小灾，没雨旱灾”。随着我国城市化进程的加快，我国的城市建设在取得巨大成就的同时，我门忽略了自然环境。这些灾难也是人类自己一手做成的。或许这些灾难就是要警戒人类，让人类认识到，再这样下去人类始终会毁灭掉自己，毁灭掉自己的家园。

"Heavy rain and heavy disaster, light rain and small disaster, no rain and drought". With the acceleration of urbanization in China, great achievements have been made in urban construction, while the natural environment has been ignored. These disasters are also made by human beings themselves. Perhaps these disasters are to warn human beings and let them realize that in this way, human beings will always destroy themselves and their homes.

在我们的生活中还有一些怪雨：

There are also some strange rains in our life:

梅雨

Plum rains

6月中旬东亚季风推进到江淮流域。此时，在湖北宜昌以东28°-34°N之间出现连阴雨天气，雨量很大。由于这一时期江南的梅子熟了，人们也称之为“梅雨”。此时空气湿度较大，东西极易发霉，也有人称之为“霉雨”。

In the middle of June, the East Asian monsoon pushed into the Yangtze Huaihe River Basin. At this time, there is continuous rainy weather between 28 ° - 34 ° n East of Yichang, Hubei Province, with a large amount of rainfall. Because the plum in the south of the Yangtze River was ripe in this period, it was also called "Meiyu". At this time, the air humidity is relatively high and things are prone to mildew, which is also called "mildew".

梅雨对各行各业都有较大的影响，早梅年份容易造成烂麦场。梅雨量多的年份相对来讲暴雨、大暴雨较多，容易造成洪涝灾害，给人民生命财产造成很大的威胁，比如1954年、1969年、1972年、1991年。梅雨量特少或空梅易形成干旱，造成人、畜饮用水都很困难，农田干枯开裂造成秋季减产。一般情况下，适当的梅雨将对农业生产比较有利，因梅雨前一般比较少雨，梅雨的到来将补充插秧用水。梅雨期间在做好防汛的同时还要做好适当蓄水工作，以备夏季晴热少雨、高温季节用水。

Meiyu has a great influence on all walks of life. Early plum year is easy to cause rotten wheat field. In the years with more rainfall, there are more rainstorms and torrential rains, which are easy to cause flood disaster and great threat to people's life and property, such as 1954, 1969, 1972 and 1991. It is difficult for people and animals to drink water, and the dry and cracked farmland results in the fall yield reduction. In general, appropriate Meiyu will be more beneficial to agricultural production. Because there is less rain before Meiyu, the arrival of Meiyu will supplement the water for transplanting seedlings. During the Meiyu period, proper water storage should be done while flood prevention is well done, so as to prepare water for the sunny, hot, rainy and hot seasons in summer.

酸雨

acid rain

简单地说，酸雨就是酸性的雨。酸雨，人称“空中死神”，是目前人类遇到的全球性区域灾难之一。

In short, acid rain is acid rain. Acid rain, known as the "God of death in the air", is one of the global regional disasters that human beings are facing at present.

目前，全球有三大块酸雨地区：西欧，北美和东南亚。我国长江以南也存在连片的酸雨区域。酸性物质的干湿沉降酸雨危害环境。这种危害包括森林退化，湖泊酸化，鱼类死亡，水生生物种群减少，农田土壤酸化、贫脊，有毒重金属污染增强，粮食、蔬菜、瓜果大面积减产，使建筑物和桥梁损坏，文物面目皆非。

At present, there are three major areas of acid rain in the world: Western Europe, North America and Southeast Asia. There are continuous acid rain areas in the south of the Yangtze River. Acid rain is harmful to environment. Such hazards include forest degradation, Lake acidification, death of fish, reduction of aquatic organism population, acidification and poor ridge of farmland and soil, increase of toxic heavy metal pollution, large-scale reduction of grain, vegetable, melon and fruit production, damage to buildings and bridges, and cultural relics.

酸雨对人类的影响，我们最直接的反应就是会”秃头〃，但是否真正会导致秃头，科学家们仍再努力研究，但大家还是少淋雨为妙。酸污染对人类最严重的副作用就是呼吸方面的问题。例如哮喘、乾咳、头痛、和眼睛、鼻子、喉咙的过敏。

The most direct response to the impact of acid rain on human beings is "baldness". However, scientists are still working hard to find out whether it will actually lead to baldness, but it's better for us to get less rain. The most serious side effect of acid pollution on human is respiratory problems. For example, asthma, dry cough, headache, and allergies to eyes, nose, and throat.

硫酸随着降雨落到地球而造成严重损害，土壤中的养分也会流失，因此树木会因为维持生命所必须的钙和镁的流失而枯死。

With the rain falling on the earth, sulfuric acid causes serious damage, and the nutrients in the soil will also be lost, so trees will die because of the loss of calcium and magnesium necessary to maintain life.

酸雨会影响农作物稻子的叶子，同时土壤中的金属元素因被酸雨溶解，造成矿物质大量流失，植物无法获得充足的养分，将枯萎、死亡。

Acid rain will affect the leaves of crop rice, at the same time, the metal elements in the soil will be dissolved by acid rain, resulting in a large amount of mineral loss, the plant can not get enough nutrients, will wither and die.

酸雨也造成暴露在外的雕像受到侵蚀，这造成文化资产的破坏，令许多人担忧。

Acid rain also eroded the exposed statues, which caused the destruction of cultural assets and worried many people.

泥雨

mud rain

2001-04-10沙尘泥雨突袭西安。因为沙尘泥雨天气，降温10摄氏度左右，风力达到六级，对正值开花期的苹果等农作物生产带来很大的负面影响。

On April 10, 2001, dust, mud and rain raided Xi'an. Because of the dust, mud and rain weather, the temperature is about 10 ℃, and the wind force reaches level 6, which has a great negative impact on the production of apples and other crops in the flowering period.

篇3

千变万化近义词为变化莫测、瞬息万变，反义词为一成不变、依然如故。

意思是指形容变化极多。

出自《列子·周穆王》，原文为，元乘虚不坠，触实不硋，千变万化，不可穷极。

出自《史记·贾谊列传》，原文为千变万化兮，未始有极。

（来源：文章屋网 ）

篇4

乌云，星星点点的与白云混杂在一起，不一会便赶走了白云，天空是阴沉沉的，到处布满乌云。这时，几丝微风侵入我的身体，让我有一些凉意。

我感到有些犯困，迷迷糊糊倒在床上，睡着了。待到我起来时，已是下午了，我是被外面狂躁的风声吵醒的。我揉了揉惺忪的睡眼，向窗外望去，凉嗖嗖的风直扑我的脸，让我不禁打了个寒战。却发现外面变了：大雨哗啦啦的下个不停，从瓦顶上流下垂直的大落在地上，然后水花四溅。狂风撕心裂肺的怒吼着，放肆的冲击着弱不禁风的小树，企图想要把它们吹到，大的树虽坚韧不拔，但在风的吹击下，不禁摇摇摆摆。

家里的塑料罐子滚来滚去；大街上的落叶随风起舞……

篇5

2008年初，一度被看做上海日化洗涤企业崛起的代表之一、号称年销售额达到七八千万元的上海赫尔公司在一夜之间宣告破产，欠下了各地经销商和原材料供应商的巨额货款和费用，其老板也携款避债外逃，此事令业界十分震惊。“赫尔现象”表面看来是其资金链和企业诚信度有问题，然而，从营销层面上看，其背后正折射出招商型中小日化品牌在生存和发展中遇到的共性问题。

如何规避存在于中小日化品牌之中的深层隐患，打破中小日化品牌三五年的宿命论呢？笔者通过对“赫尔”等企业存在问题的分析，提出几点建议。

剖析赫尔现象

寻找失败的致命原因

失败是人生不可避免的经历，从失败中分析原因、汲取教训则是人生一笔财富，同理，企业也是一样。只有善于分析失败企业的案例，去寻找其中深层次的原因，才能避免自己的企业遭遇同样的失败。笔者通过深入了解和剖析，总结出了三点导致赫尔寻找失败的致命原因：

一、光着脚走来，光着脚回去

21世纪初，招商模式凭借资金回笼和产品铺市迅速的优势，曾让许多中小企业从无到有，逐步发展壮大起来。赫尔公司成立初期，属于一个缺乏资金实力“光着脚”的企业，迫于无奈选择了招商模式。前期在局部市场的销售试点中，凭借超低的价格和颇具诱惑力的招商政策赢得了区域市场的一时优势，圈进了第一桶金，也让赫尔公司尝到了招商的甜头，树立了加快市场拓展步伐、扩充销售团队和面向全国招商的信心。

然而，化妆品并不等同于生活日用品，不是一流进经销商的仓库，马上就能实现销售的。尽管赫尔公司后期意识到了做终端的重要性，但本身已无利润空间，举步维艰的赫尔，面对卖场超市中高昂的操作费用，已是望尘莫及；特别是在赫尔公司破釜沉舟式地投入终端之后，更是雪上加霜，加速了赫尔公司遭遇滑铁卢的进程。粗放式的销售，掠夺式的招商，让赫尔公司深陷365天天天招商的泥沼中，最终只能让赫尔公司光着脚走来，再光着脚走回去。这也正是目前很多只做招商、不做终端的品牌最终的归宿。

二、跟风模仿，低价推广亏本经营

众所周知，日化生产行业中，洗护类产品的进入门槛较低，很容易被同行跟风和模仿。据悉，赫尔公司老板早期曾是S化妆品公司的业务员，由于熟悉S公司的产品结构、销售策略和客户网络，自赫尔公司成立之日起，就将竞争目标锁定为S公司。如赫尔公司也推出了超低价位的1000ml系列洗发水，同时推出了比S公司更具优势的招商政策来蚕食S公司的市场网络，在超市内与S公司的1000ml洗发水陈列在一起，短兵相接。如2005年在山东潍坊的某超市，S公司用1×1m的堆头陈列1000ml洗发水，特价卖9.9元/瓶；赫尔公司就用2×2m的堆头陈列，特价卖8.9元。殊不知，洗发水本身就是低毛利产品，还要在价格和招商政策上与S公司比拼，如此微薄的利润已近似亏本经营，怎能长期支撑巨大的商超渠道推广费用呢？这一案例，当时就引起了同类品牌的质疑，赫尔公司还能撑多久？

三、促销政策无视成本，引发资金链崩断

招商模式之下，招商政策是招商型日化企业生存和发展所依赖的基础。谁的政策优惠，谁就能抢占市场经销网络；谁的活动政策力度大，谁就能吸引经销商把回款的天平倾向谁；哪个月若有大型活动政策，哪个月该公司的回款业绩就会很喜人；反之，则会青黄不接，赫尔公司真是这类企业中的典型。一位原赫尔公司的区域经理十分惋惜地感慨道：“赫尔公司太注重政策，而忽视利润了。把所有的费用都摊在渠道上，而忽略了公司的可持续发展。”

以赫尔公司2006年美博会上的一个促销政策为例，经销商打6万元的货款，再加1万元的保证金，就可拿到近10万元的产品，同时还赠送一辆价值2.8万元的面包车。如此种种，举不胜举。当然，这并不是赫尔公司一家的做法，而是大部分招商型日化企业相互攀比、吸引经销商的一贯手段。

中小日化品牌突破发展瓶颈的建议

通过对赫尔公司失败案例的剖析，我们就找到了招商型中小日化品牌发展遭遇瓶颈的根源所在。然而，“招商模式”和“直做模式”一样，只是作为中小日化品牌将产品推向市场，与消费者面对面的桥梁和手段。企业是选择“招商模式”，还是选择“直做模式”，这需要根据企业自身的资金实力和实际情况确定，并不可一概而论。因此，笔者认为，中小日化品牌究竟能走多远，能做多大，“招商模式”本身并无问题，关键是由企业的经营战略、产品定位及铺市后的营销策略决定的。这里，笔者对中小日化品牌企业给出如下建议：

一、创新思维，率先挺进蓝海

赫尔失败的教训告诉我们，没有核心卖点的同质化产品，仅凭打价格战，也许会取得一时一地的优势，但最终注定会被市场无情地淘汰。一位专家这样说过，赢利的模式比赢利更为重要。因此，创新思维，积极寻求化妆品市场的蓝海已成为中小日化品牌在激烈竞争中突围的根本所在。

两年前，上海某化妆品公司面对当时广告铺天盖地，而终端促销竞争异常激烈的洗发水市场，既没有主动退却，也没有向其他企业一样跟风模仿国际品牌的包装和配方，更没有投身于价格纷争中，而是率先从挖掘产品核心概念、打造产品价值上下功夫，他们主动适应市场上对包装环保日益强烈的呼声和“哈韩”一族的需求，推出了透明PET瓶装的鲜果系列洗发水，包装精美，晶莹剔透，瓶内洗发水清晰可见。尽管该洗发水的价格比市场上普通包装的洗发水高出50%多，但一经推出，立即赢得了年轻消费群体的喜爱与追捧，在屈臣氏内销售甚好。然而，随着该品牌洗发水的一度旺销，不少惯于跟风的竞争品牌也相继推出了PET包装的洗发水，以更低的价格充斥市场，因此，该品牌目前正面临着再次创新，重归蓝海的现状。

唯有率先主动顺应市场需求趋势和寻求差异化，才是进入化妆品“蓝海”领域的根本途径。然而，市场规律告诉我们，市场是动态的，今天的“红海”就是昨天的“蓝海”，今天的“蓝海”也必将是明天的“红海”。无数事实证明，面对不可多得的“蓝海”领域，竞争对手丝毫不容许我们做片刻的等待，率先行动起来，才是赢取利润、提升竞争力的唯一手段。

二、渠道选择，避开商超转而锁住专营店渠道

“物竞天择，适者生存”，达尔文的“进化论”同样适用于今天的中小日化品牌对渠道的选择。面对商场、超市、专卖店三种化妆品常规的销售渠道，究竟应该选择哪一种渠道，除了取决于该品牌产品的定位、品类属性以外，更与该品牌企业的实力息息相关。几年以来，残酷的竞争事实告诉我们，决胜终端，渠道为王。笔者认为，费用居高不下且国际品牌林立，竞争已进入白热化的商超渠道，不应该成为中小日化品牌寻求生存和发展的“独木桥”；不惜成本，盲目扩张，挤进商超这一牛角尖，最终再被挤出来时，一定是血本无归。

笔者建议，对于资金实力缺乏的中小日化品牌完全可独辟蹊径，避开竞争激烈、门槛很高的商超渠道，轻松挺进化妆品专营店渠道。事实证明，近几年来，上海的自然堂、韩束等品牌正是率先凭借着化妆品专营店渠道，一天天发展壮大起来，其专营店的操作模式也已经得到了业界的认可和肯定。试想，如果赫尔当初能锁住化妆品专营店渠道，坚持下来一定不会是今天的结局。

三、激活终端，招商从掠夺型向终端维护型转变

无论是招商，还是直做，只有让产品真正落地进入终端，才是实现销售的根本所在。随着日化行业竞争激烈程度的加剧，招商的成本日益提高，而招商的效果却较前几年有明显下降。近年来，不少招商型的中小日化企业越来越意识到终端的重要性，除了从思路上指引经销商重视终端操作，还在费用方面补贴和支持经销商加大终端投入。

上海某化妆品公司2004年以前，一直采取简单的招商模式，即每年推出几次特惠的招商政策，吸引经销商打款进货即可。这种方式让该公司2003年的年销售回款达到了1个亿的规模。但好景不长，2004年初开始，该公司的销售就开始直线下滑。通过深入市场了解后发现，老客户似乎已摸清了该公司的政策规律，于是看公司有政策就回款，没有政策就不回款；甚至个别老客户一年只要参加一次大型活动，吃到政策后，产品可以慢慢消化一年。同时，该公司为了吸引新客户的合作，一方面对首批回款可给予高达50%以上的铺底支持；另一方面，对于新开发的客户，给予区域经理很高的提成，以鼓励他们多开发新客户。伴随着这种利益的驱使，在某些区域经理的导演下，假铺底现象泛滥，新客户的质量也日益降低，很多新客户的首批回款变成了一单买卖，自生自灭。这种状况下，该公司应收账款的包袱越来越重，更重要的是公司处于“一年365天，天天招商”的恶性循环之中。2004―2005年，企业回款和效益出现逐年下降的局面。

残酷的事实让该公司越来越意识到，繁荣的景象仅是一时的泡沫，过去的招商只是在做简单的库存转移，把产品从自己的仓库移到经销商的仓库，而没有激励经销商去实现终端的真正销售。经过多次激烈的头脑风暴之后，2006年初，该公司做出了“从招商掠夺型，向终端维护型转变”的重大调整决定。一方面，开展了客户的盘点工作，在调整掉了一批劣质客户的同时，加大了对真正操作终端的优质客户的支持力度，鼓励客户抢占卖场和大型超市，鼓励客户购买超市内的堆头和端架，鼓励客户多做特价和买赠促销活动；另一方面，公司成立了市场部，针对重点市场每月推出几档终端促销方案，提供给客户参考执行，并委派策划人员到重点市场蹲点，协助打造样板市场。

篇6

一天下午，我亲眼看见了落山时太阳的变化多端。

下午的太阳像个活泼的孩子，蹦蹦跳跳，吵吵闹闹。蔚蓝的天空上飘着朵朵白云，它们看见活泼的太阳公公，自己也情不自禁的飘来飘去。太阳笑呵呵地和大地打招呼呢：“再见了，明天我还会来看你的！”

傍晚的太阳更是变化多端。白云大多变成了红云，有的像可爱的小狗；有的像张牙舞爪的龙；有的像刚出生的婴儿，正在那儿呆呆地望着我们呢！太阳越来越红，淡红；大红，深红，太阳一点一点的变化着。

傍晚七点钟，人们安静地走来走去，天上也渐渐宁静下来。白云渐渐地睡着了，静静的向远处飘走了，只剩下孤独的太阳。太阳滚动自己圆滚滚的身子，闷闷不乐的把自己深红色的光给了大地。它知道今天的工作已经完成，于是，它面向西部，自己下上睡觉喽。

啊，太阳真实变化多端，正因为如此，我才喜爱着落山的太阳，因为它变化多端。

篇7

云

云，变化多端，像一个调皮的娃娃，不停的做着鬼脸，向人们展示他的多姿多彩。

晴空万里的时候，湛蓝的天空飘着朵朵白云，像洁白的棉花。一会儿像羊群；一会儿像大象；一会儿像小狗…看！那朵云多像孙悟空，手拿金箍棒，他是那么威风，那么勇敢，那么坚强。到傍晚时分，云就像一个害羞的小姑娘躲了起来，天空只剩下一片深蓝。

黄昏时，太阳慢慢向西山落下，晚霞出来了，那金灿灿的光照在大地上，红公鸡变成金的了；大白狗变成金的了；黑母鸡变成紫檀色的了；大白猪变成大金猪了。天上的云有的像一条长长的巨龙；有的像一头威武的狮子；有的像一头凶猛的老虎；有的像高大的大象…真是让人百看不厌，眼花缭乱。

我喜欢这变化多端、美丽的云！

篇8

春天的风，你把风雪吹的融化，让万物复苏，让鹅黄色的小草悄悄地从土里钻了出来，铺满了大地；让熬过冬天寒冷的柳树抽出了嫩绿色的嫩芽。花儿争奇斗艳，你让春天生机勃勃。

不知不觉又迎来了夏天，你让百花在你的吹拂下更加鲜艳 、漂亮。让大地披上了绿装，让田野在你的吹拂下渐渐长大，让农民伯伯看到了希望。你给人们带来了炎热、难熬，可万物在你的吹拂下点头微笑。可你有时变化多端，还会给人们带来灾难。

夏天走了，秋天来了，农民伯伯兴高采烈的采摘丰硕的果实。你把树叶吹得像翩翩起舞的蝴蝶在空中飞翔，你让大地铺上金黄的地毯。

篇9

跟一会儿一会儿有关的造句（1）

1、她们知道一会儿晚饭就吃完了，再过一会儿这一晚也就过去，随随便便就打发掉了。

2、我见到男爵眼睛望着镜中的我，一会儿注目此处，一会儿注目彼处。

3、他的心一会儿因希望而急剧地跳动，一会儿又因恐惧而下沉。

4、抱歉，等我一会儿，就一会儿。好吧。

5、正因为如此，我才看不懂。他们一会儿说普通话，一会儿说广州话，一会儿说日语，一会儿又说韩语，真是一团糟！

6、有一段时间，我一会儿置身现实之中，一会儿又脱离了现实，车子就在沙漠中行驶。

7、他一边走，头一边不停地来回转动，一会儿看看桥，一会儿看看桥后面的树。

8、很快，谷歌的网店首页开始一会儿显示Nexus4有货，一会儿显示“即将到货”。

9、他的节目之所以让人喜欢是因为他的声音非常好听，很有磁性，而且他可以快速的转换自己的语调，一会儿说普通话，一会儿又说方言。

10、一会儿这里，一会儿那里，突然冒出最初的星号，代表最早达到10万人口的大城市。

11、天气真是邪门儿，一会儿冷一会儿热。

12、她的心情一会儿高兴一会儿绝望。

13、英国的天气反复无常，一会儿下雨，一会儿又放晴。

14、你能稍等一会儿吗，就一会儿？

15、等一会儿，等一会儿，柜子门被别开了吗？

16、他强按住自己的心绪，过了一会儿，又过了一会儿。

17、每只龙舟的速度都不分上下：一会儿1号领先，不一会儿8号又追上了。

18、一会儿感觉自己确实正沿着正确的道路前进，一会儿又感觉自己完全错位。

19、一会儿到草坪，一会儿到树下。

20、我也不明白是怎么回事，一会儿觉得丧气，一会儿又觉得轻快。

跟一会儿一会儿有关的造句（2）

1、运动场上，同学们一会儿大声呐喊，一会儿兴奋鼓掌，一会儿连连跳跃，一会儿声声喝彩。

2、蓝天上的白云一会儿像小兔子在找蘑菇，一会儿像凶猛的大狮子在嚎叫着，一会儿像一匹马在练习奔跑，一会儿又像绵羊在吃草。

3、天空中出现了一个不明飞行物，一会出现在东部，一会儿又出现在西部，一会儿又突然消失，一会儿又出现在北部。

4、我家的宝宝相当的调皮，一会儿哭，一会儿笑，一会儿吃，一会儿喝，把我累的腰酸背痛的。

5、我家的小狗真淘气，一会儿在桌子上踩梅花；一会儿乱蹦乱跳的；一会儿在我的脚边蹭来蹭去；一会儿钻到我的拖鞋里去了。

6、放暑假了小明感到非常的迷茫，一会想旅游，一会想上网，一会儿想看电视，一会儿想睡觉，不知道做什么好了。

7、妈妈一会儿扫地，一会儿拖地，一会儿擦窗台，一会儿做饭。

8、秋天到了，大雁开始往南飞，它们一会儿排成一个人字，一会儿排成一字，一会儿又分散开来，一会又围成一个圆圈。

9、这个人说话办事特别的不靠谱，一会这样，一会儿那样，一会又这样，一会儿又那样，总之折腾不死你不算完。

10、动物园的小猴子太可爱了，一会儿爬山，一会儿上树，一会儿下水，一会儿睡觉，忙的不亦乐乎。

11、你一会儿往西，一会儿往东，一会儿又往南，一会儿又往北，到底往哪里走啊

12、弟弟一会儿要饼干，一会儿要牛奶，一会儿要糖，一会儿要薯片，真麻烦。

13、正因为如此，我才看不懂。他们一会儿说普通话，一会儿说广州话，一会儿说日语，一会儿又说韩语，真是一团糟！

14、据目击者描述，这个不明飞行物，一会儿出现在东方，一会儿又出现在西方，一会儿又消失不见，一会儿又突然出现。  8、他的脾气真是变化多端，一会儿哭，一会儿大笑，一会叽叽喳喳个不停，一会有沉默不语。

15、妈妈一会儿扫地，一会儿拖地，一会儿擦窗台，一会儿擦衣柜，没有秩序。

16、秋天的云是一个超级魔术师，变化多端，神秘莫测。一会儿变成了活蹦乱跳的小兔子，一会儿变成了软绵绵棉花糖，一会儿变成了行动缓慢大绵羊，一会儿又变成了满头白发长胡子老人步履蹒跚向远方。

17、天空上的白云变化多端，一会儿变成椭圆形，一会儿变成多边形，一会儿变成棉花糖，一会儿变成泡泡糖。

18、在运动场上，同学们一会儿大声呐喊，一会儿兴奋鼓掌，一会儿声声喝彩。

篇10

变化多端是一个汉语词语，读音是biàn huà duō duān，意思是形容变化极多，也指变化很大。

近义词：变化莫测、变化无穷、千变万化、复杂多变。

反义词：一成不变、强弩之末、一如既往、原封不动、依然如故。

（来源：文章屋网 ）